WE ARE A BAMBERGER BREWERY!
HOME, RESPONSIBILITY, SUSTAINABILITY
Home? Home is a good beer, a hardy meal and a cozy place that brings on a sense of well-being. It’s an enormous gift! But above all, it’s a responsibility. We have accepted this responsibility for quite some time now. Because we can only guarantee and protect the quality of our brewing, as well as the unique flavor of our beers, when we dedicate ourselves to the proper ingredients.
This requires a respect for nature and the awareness that we have a damn obligation to conduct our business responsibly and sustainably. After all, we are not alone. And we want to give something back to the region that raised us.
We specifically select raw goods and ingredients from impartially certified cultivators. They are not carted in from somewhere outside of the region, but rather, they’re from the Franken Jura or other grows inside Bavaria. For example, we receive our malt exclusively from the Bamberg Malt-house and Malt-house Steinach, Zirndorf. “Home is simply at home.”
However, buying locally is just one part of our environmental commitment. We took measures 30 years ago to ensure our dedication to environmental protection. Modern technology provides us with a sustainable and conscientious use of resources. Our own environmental management system reinforces and secures our efforts. And, of course, everything is running on green energy
Well sure, we could always do it the cheaper, easier way. But that’s not the way we operate.
Peter Zweidler includes plans for a brewery with a guesthouse on the first printed plans of Bamberg
First mention of a beer cellar in the hills of Stephansberg
Founding and first-time mention of the brewery
The Michel era begins: Johann Michel Jr. acquires the estate Wunderburg 10, which includes the beer brewery and a beer cellar cut into the cliff rocks on Stephansberg
The Old Brewery, called “Zum Brenner“ is torn down. The brick building (which is today a protected monument) will be rebuilt.
After a long drought caused by war, we receive our brewing license back
Albert and Wilhelm Michel take on the leadership and establish the company Mahr’s Bräu Bamberg, Bros. Michel Partnership
The third generation is on tap: Ingmar Michel accepts the brewery
A new investment plan explicitly takes into account measures for environmental protection
Extensive rebuilding, which includes restoration of valuable old buildings
WA revival of tradition: beer delivery by horse & wagon. Four horses are bought and stables are built
Completion of far-reaching modernization and automation measures
Participation in the Bavarian Environmental Protection and Consulting Program
The United States’ “Men’s Journal” honors us as the “Best Brewery in the World”
Awarded the Gold Medal for our “Festtags Weisse” beer at the European Beer Star Awards
Ingmar Michel is presented with the “Bayerischen Bierordens” Medal, bestowed on private Bavarian breweries for their excellence. The medal was accepted on behalf of all Bamberger breweries.
Award for our long-standing commitment to “Umweltpakt Bayern”, a Bavarian Environmental Pact
Gold medal for the White Bock at the European Beer Star Award and Platinum for the White Bock with “Genuss bier.pur”
Winner of the Gold Brewer’s Seal in the category “Schankbier Hell” for “Helles” and also in the category “Light Beer” for “Light/Summer Pils”
“Helles” wins silver and “Weizenbock” wins gold, making Mahr’s Bräu the most successful brewery in the Bierstadt.
Stephan Michel becomes the sole CEO of Mahr’s Bräu and ushers in a new era.
The Mahr’s Bräu “Helles” and “Helles Bock/Maibock” win silver and bronze at the World Beer Idol 2017
2x silver and 2x gold at the Meininger’s International Craft Beer Awards 2017.
“Light” becomes “Summer Pils” and continues to offer the same benefit of 2.8% vol.
Back to the Roots: a complete relaunch of retro bottle design without bottleneck labels, instead adding an embossed bottle cap.
Relaunch of internet presence and website appearance.
Introduction of the Mahr’s Bräu online shop.
Investment in the future: Mahr’s Bräu expands, adding two new malt silos.
“Heller Bock”, “Pils” and “Sommerpils” each win a silver medal at the French “Concours de Lyon”
“Sommerpils” is awarded the “Gold Brewer’s Seal” at the “XXVIII International Beer Festival Budweis”
“Grand Gold” for “Pils”, and silver for “aU” and “Sommerpils” at the “Frankfurt International Beer Trophy”
The first edition of the Mahr’s Bräu “Wirtsblatt” appears.
DISTINCTIVE, UPSTANDING AND GENUINE
WHAT DEFINES US AS A BREWER
Tradition and craftsmanship – for us, these are not just selling points, and most definitely not myth. We are a family owned and operated business, run with conviction and passion for over four generations. We’ve been doing it simply for the sheer pleasure and enjoyment of our work. And because we have a very specific idea of what an outstanding beer must have: Character.
We leave the cheap beer to the mass production industry. We don’t get bent out of shape over producing a few more hectoliters. On the contrary, we are a proud, yet not sooo small, private brewery in Upper Franconia. For centuries we have been calling Bamberg’s Wunderburg our home. Family-owned and firmly rooted in the region since 1895. Then, as now, committed to the Bavarian Purity Law of 1516. We enjoy our success, but always remain fully aware of our responsibility.
We work with confidence in our age-old craft, and can therefore keep a clear head for the present. We are inquisitive and move forward with new ideas for the future. Because, when it’s all said and done, pairing the art of our brewing tradition with the sophistication modern technology (along with the occasional surprise) you can truly taste the difference in each of our nine Mahr’s beers.